Marketing can be compared to an intricately woven spider web. It involves every

aspect of your business and it must all come together to enhance your online

presence, broaden your customer base to improve your profit margin. Many

aspects and forms of marketing is detailed in the paragraphs below, so here we

will focus on other important aspects of marketing not mentioned.

Demographics and Psychographics

Google Analytics is the place to start to gather information and your customer

demographics, as well as psychographics. These statistics are used to focus your

marketing; otherwise, your marketing will be random, hit-and-run, and not

effective at all.

Demographics statistics give you information on the age groups, family

background, level of education, and income as well as the location of your

customers. Psychographics give you answers as to the motivation of your

customers – why are they specifically interested in the products that you offer?

All these statistics allow you to build what is called a customer persona of what

makes your potential customers tick. Google Analytics offer a huge range of

statistics analysis and you can add more to give you the tightest possible focus

for your marketing efforts.Customer Reviews and Ratings

Adding a feedback page to your website and your online store is the best way to

build trust. Humans are not very trusting, and when shopping online, they often

have reason for this skepticism. Use this scepticism as a marketing tool by

having a section for testimonials and ratings by customers and, most

importantly, have a section where customers can leave reviews on your products

and services.

Potential customers can read the reviews plus your feedback on the reviews and

how you resolved any problems. This customer interaction is the fastest way to

build trust and shows customers you are prepared to be completely transparent.

Marketing Trends

Look into marketing strategies that are trendy and very popular for getting your

marketing message across to the widest customer base for your niche.

All the major social networks allow entrepreneurs to interact with their

customers via private messaging. You can converse directly with potential

customers on all the social media platforms that you subscribe to. Regularly

check the private message on your social media pages and answer questions in

the shortest possible timeframe. This provides a channel for both marketing and

customer service.

Live chat is another marketing trent to investigate. Shopify assists users through

several live chat bot options available in their extensions library. This option

may not be best for a startup business that does not have the manpower available

for live chat, it is an option to keep in mind for when your business has grown to

accommodate this.

Chat bots is a marketing strategy that does not need manpower. The bots can

answer basic questions for customers without you being there.

Display Ads

A low-cost marketing option that is very popular is display ads. Display

advertising has grown and improved tremendously over the past decade. This

type of advertisements are now focussed on your target audience with much

better results than in the past.

Display advertising works in two ways. You go to the top websites that represent

your niche and see if you can buy ad space on that website. This brings you advertising straight to the people who are interested in your niche products. The

second option is to work through an established ad network that will handle your display ads and placement.

The goal of display ads is to bring your brand to the attention of potential

customers that fall in your niche instead of having your display ads reach a large

portion of people who are not interested in your niche products.

Be Where Your Niche Gathers Online

Search to see where the people gather on the internet that would be your niche

customers. Wherever there is a niche, there will be blogs and groups on social

media. Join these groups and become part of your niche. See what they discuss

about your niche products and what their needs and wants are.

This is subtle marketing as you do not bombard people with your business and

ads. You are an expert about your niche and can answer questions, give pointers,

and advice. Most bloggers and social media groups will be happy to use input

from you and include posts you make and give credit to your business.


Statistics show that up to 98% of people do not buy when they visit a website for

the first time as people love to window-shop before making any decisions.

Instead of being despondent about the low conversion rate for first time visitors,

see it as an opportunity for another marketing strategy. Statistics show that when

you retarget customers with display ads, the potential conversion rate goes up to


Currently retarget marketing is extremely underutilized for various reasons.

Some businesses feel they don’t have the time to try and retarget potential

customers. Many, especially entrepreneurs starting out in the dropshipping

business model, simply are not aware of this marketing strategy. This means

now is the perfect time for you to start using retarget marketing as it puts you

ahead of your competition.

Cross Sell and Upsell

Cross-selling and upselling is one of the top marketing strategies to engage

impulse buyers as this type of buyer is the easiest to convince to make more than

just the one purchase they originally planned on.As a dropshipping business, your store and website is silent. Your potential

customers are not confronted with eager sales people giving helpful advice to

upsell your products or to cross sell by suggesting other products that go well

with their choice. You can do cross-selling by bundling groups of products

together that compliment each other.

It does not matter whether you have an online store on a retail platform or

whether you sell directly through your own website, there are great plugins

available for cross-selling and upselling. There is a variety of plugins available

for Shopify, WooCommerce, and WordPress, as well as independent plugins

available for this marketing technique.

Let these plugins be the voice of your business with subtle pop ups based on the

items visitors are browsing with pop ups to alert them to more products that they

might be interested in.

Try out several of the upsell and cross-sell plug ins available to find which of

these fit your marketing needs the best.

Costly Marketing Strategies

With all the options for low-cost and cost-effective marketing available, it is not

an absolute necessity to use costly marketing strategies. If you are able

financially to use high cost marketing, then there are two very popular strategies

you can look at for your business.

Promotions and giveaways have always been popular with all types of

businesses and you can draw a lot of attention to your dropshipping business

with these tactics. It is worth it to think about this and see if you can work this

into your budget.

Social media has brought about what is called influencer marketing. With the

global popularity of social media, these influencers can wield a lot of power, and

if any of them promote your products, it could drive sales tremendously. Should

you be interested in this type of marketing, it is worth spending time researching

which influencers would benefit your niche on the different social media



Branding is an important part of a drop-shipping business often neglected. Some

feel that having their drop-shipping store on Shopify or listing on the online retail

platforms is enough and give them adequate online presence.Branding makes your store stand out from countless others. When you dropship

on the retail platforms, you become invisible without branding. Yes, building

your own unique brand takes effort and time, you have the choice to be faceless

in the crowd, or stand out, to be remembered. Your branding on the retail

platforms and branding on your own website goes hand in hand.

Creating your own brand builds trust; customers see you as trustworthy because

they can identify your business with your unique brand. This works as a great

marketing strategy as well.

Branding for the drop-shipping model works different from branding other retail

businesses as you do not physically stock the products and your suppliers handle

storage and delivery.

Branding flows through your website, your online store on the retail platforms

and social media. Your goal with branding it to make sure people will recognize

your logo and associate it with your business in as many different places on the

internet as possible. Branding gives your drop-shipping a distinct and personal


It is important to realize that branding must grow with your drop-shipping

business from the start. To try and do branding when you have more time, or you

feel financially more secure does not work very well. Trying to retroactive with

your branding does not work very well. You have lost too much ground as all the

customers who bought from you in the past has nothing specific to remember

you by and will have moved on.

Social Media Advertising

Social media was born roughly four decades ago as newsgroups where people

could communicate, and we all know the huge influence social media has on just

about every part of people’s lives. Taking your branding to social media gives

you access to a huge audience to be exploited with your branding and

advertising. Make your presence known on every available social media

platform with ad campaigns and your logo on everything.

Using social media as a marketing tool for branding benefits you in another way

as well. Every time you post on your Instagram account or your Facebook

account brings you organic traffic at a much lower cost than the more traditional

forms of marketing.

Here is a short list of the benefits of using social media to improve your brand:

● Organic traffic at very low cost.

●Very little competition as the majority of businesses neglect social

media marketing.

●Pictures really do speak much louder than the written word. Post

videos and images that relate to your business and your niche products

as this gives people a much better insight into what you are selling.

● Easy to set up accounts on social media and easy to use.

●None or very low advertising costs. Most of the social media

platforms do offer paid for advertising, but this is not a necessity. You

are able to successfully advertise on social media and reach a large

audience. Should you at a later stage decide to boost your branding even

more, you can opt for paid for ad campaigns.

White Labeling

Everyone knows how incredibly competitive the world’s marketplaces have

become. White labeling is such an effective branding strategy that Amazon has

pushed into white labeling and has started offering their own white-branded

products to increase profits.

It is a simple concept that works very well for a drop-shipping business. You

negotiate with your drop-shipping supplier to white label the products that you

order from him with your own white label and logo instead of his own company

labels. By switching labeling, the supplier re-brands the product for you and it

becomes “your” product. Many drop-shipping suppliers are happy to do this as

they still sell their products, just with a different label. The important thing for

the suppliers is that no changes are made to their products, only the label


Extra Marketing Strategy with White Labeling

You can negotiate with your suppliers to enable an extra marketing strategy

when they rebrand your orders to include a packing slip with your contact

information, your logo, and your company policies.

Packaging and Delivery Marketing

Another option that benefit your branding is to have a brochure or mini-

catalogue included to introduce customers to more products that you offer.


Blogging is big business today and a vital part of your online presence that

benefits all aspects of your drop-shipping business. To fully realize the importance of having your own blog

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