How To Rank Top Of Google Results Page ?

November 22, 2021

Ranking top of the google results page is a wish for businesses ,bloggers , website owners and many more even in 2022
People are sometimes surprised that there is more than one way
to profit from prominent placement on a Google search page. In
this section, we’ll briefly touch on each. Then, using the
techniques in this article , you’ll be able to increase your visibility in
all of them.
Not all of these different types of results will show for every
search. Google assesses the intent behind each search and will
display the results it considers most appropriate, based on
previous user behavior.


Method 1: Google Organic Results


The ‘normal’ Google search results are the ones that appear
running down the page with no ‘ad’ signs,

:The amount of traffic you get from your Google ranking
obviously depends on the position you’re showing in this area.
According to Advanced Web Ranking’s click-through rate study,
ranking position one (top of Google), for example, can bring you
37.9% of all the clicks made by people searching for that phrase.
Ranking in position two brings only 18.47% of the searchers. By
the time you get onto page two, even the top listing is only
picking up a measly 1.86% of all searcher clicks.
You can see from this that the rewards for the top position are
disproportionately high.

It’s just like the winner of the Olympic100m race receives a disproportionate share of the rewards
compared to the person who comes second—despite the runner
up being the second fastest person alive (an incredible feat, for
sure). One of the most common mistakes with SEO is
complacency.

Those running websites that rank on page one,
but not in top spot, assume that there is little to gain by focusing
on increasing their ranking further. You can see from these stats,
however, that being persistent and aggressive until you own top
spot can really pay off.


Method 2: Featured Snippets


The second free way to appear on Google is through Featured
Snippets. These are short pieces of text displayed by Google
above all the other organic results on the page. Because they’re

shown above all the regular results, they’re often referred to as
‘position zero’ results.


The image below shows the search results for the question
“what is Digital PR”. You’ll notice that, in addition to ranking in
top position, the description from our website grabs a large
amount of screen space, increasing the likelihood that a
searcher will click to visit the Exposure Ninja website.

Method 3: Google Local


If you’re a local business, you’ll be well aware of Google’s map
listings that appear for searches likely to have ‘local intent’, as
shown below.As well as showing on the map, you can also have your business
appear as a Knowledge Panel local result, as shown below .
Again, we’ll look at how to encourage Google to show you in this
area later in the book.


Method 4: Using Other People’s Websites


Finally, it’s worth mentioning that you don’t have to use your
own website to get business from Google. In fact, sometimes,
appearing on a third party site can give you more credibility. We
have one client, for example, who picks up as many leads from
an article we wrote on somebody else’s website, as they do from
their own traffic!

This makes sense; if someone else writes about you and says how great you are, doesn’t that hold more weight
than if you’re writing about yourself saying how great you are?

Not only can this be a great credibility strategy, but being featured on other
people’s websites is also a powerful tool for increasing your own
website’s ranking.

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